Our hotel already enjoys a solid reputation offline, yet we know our Facebook and Instagram reviews don’t fully capture the guest experience we deliver. Over the next month I want to turn those channels into reliable proof of our quality by increasing both the volume and sentiment of reviews that speak to the overall hotel experience. You’ll begin with a quick audit of our current pages, pinpointing patterns in guest feedback and identifying friction points that may be discouraging positive posts. From there, craft a strategy that blends thoughtful guest engagement, timely responses, and subtle prompts that encourage guests to leave honest, favorable feedback after their stay. Creative content that sparks interaction—photo spotlights, story polls, short-form reels—should support the effort so it feels organic rather than promotional. Please plan to: • Map out a four-week calendar that covers review-generation tactics, response guidelines, and supporting content. • Draft response templates that keep our tone warm and professional while addressing both praise and concerns. • Implement monitoring to catch new comments or reviews within 24 hours and respond accordingly. • Provide a concise end-of-month report showing changes in average rating, review volume, and key sentiment phrases. Success looks like a visible uptick in fresh, positive Facebook and Instagram reviews, an improved overall rating, and clearer storytelling around what makes staying with us special.