I need help turning casual Google searches into paying, local customers. My priority is Google Search itself, with a clear emphasis on local search optimisation. The job centres on three intertwined elements: tightening up my business listings, generating a steady flow of authentic customer reviews, and publishing content that speaks directly to people in my area. Here’s how I picture the collaboration working: • Business listings – Audit every detail of my Google Business Profile and any other online citations, then correct, complete, and fine-tune them so Google sees one consistent, highly relevant local entity. • Customer reviews – Set up a simple, repeatable system for encouraging satisfied clients to leave public feedback, and guide me on how to monitor and respond so the rating grows naturally. • Localised content – Research local keywords, draft short posts or service pages that include them, and show me where and how to publish so they surface in neighbourhood-level results. Acceptance will be based on tangible improvements we can both track in Google Search Console, Maps pack visibility, and review volume. If you work daily with Google Business Profile Manager, understand on-page local SEO signals, and can write clear, conversational copy, you’re exactly who I’m after.