Our business is preparing a run of press-ready articles designed to boost brand awareness among the general public. The copy needs to sound formal and professional while still being clear enough for readers with no specialist background. Each article will be pitched to online news outlets, magazines, and blog partners, so it should read like a polished press release that editors can lift straight into print. What I need from you • Research and craft well-structured pieces that highlight our company story, key offerings, and recent milestones without sounding advertorial. • Follow accepted PR conventions (headline, sub-headline, boilerplate, AP style). • Embed one or two relevant quotes that feel authentic and newsworthy. • Deliver clean, publication-ready text free of grammatical errors. Acceptance criteria – Final draft in Word or Google Docs, 100% original, ready to publish. – Tone consistently formal and professional. – Opens with a strong hook, explains the “why it matters” in the first 200 words, and closes with a concise boilerplate about our company. – Written for a broad consumer audience: no jargon, no insider acronyms without explanation. Please include a brief note on your experience writing PR or newsroom-style content and a link to two recent samples that demonstrate you can meet the style and polish required.