DESIGN REQUIREMENTS: Visual Direction: • Light, bright, welcoming color palette - move away from dark presentation • Professional, uplifting photography showing senior men in positive, authentic contexts: o Engaged in meaningful activities (mentoring, learning, creating, exploring) o Genuine connections and vitality o Avoid stereotypical "elderly" imagery o Emphasize purpose, energy, and possibility • Multiple images preferred (gallery, carousel, collage, or creative layout) • Modern, clean design that maintains sophistication • Overall feeling: Inspirational, hopeful, premium Content Elements to Include: • Compelling headline (you may propose new copy or keep existing) • Clear subheadline/value proposition (you may propose improvements) • Primary CTA button: "Get Started" (will link to new Getting Started page) • Secondary CTA: "Explore Resources" (will link to blog/resources) • Optional: Optional: Your design may include a trust indicator or mission statement. If so, consider incorporating one of these authentic elements: