Our established business has outgrown its visual identity and online presence. The current website feels dated and no longer mirrors the quality of the services we provide, so it’s time for a full-scale makeover that updates the entire look and feel of our brand. Here’s what the project covers: • Brand identity overhaul – refreshed logo, color palette, typography, and brand guidelines that can scale across print, digital, and social platforms. • Website redevelopment – modern design layout, rewritten and reorganised content, and upgraded functionality (mobile-first, faster load times, intuitive navigation). Whether you prefer WordPress, Webflow, or another CMS, clean code and future-ready UX are essential. • SEO foundations – on-page optimisation, technical fixes, and a keyword strategy that sets us up for sustainable organic growth. • Cohesive marketing roadmap – a 3- to 6-month plan outlining channel priorities, content themes, and measurable KPIs so the new brand and site launch with momentum. Acceptance will be based on: 1. Visual identity that is consistent across mock-ups, style guide, and live site. 2. Website passing core web vitals and SEO audits (e.g., Google Lighthouse score 90+). 3. Marketing plan that clearly links tactics to business goals and includes timelines, platforms, and performance metrics. Please include examples of past work that demonstrate similar rebrands or site rebuilds; this portfolio detail is the primary factor in shortlisting. I’ll provide existing assets, analytics access, and brand background once we kick off. Current website is www.collins-oliver.com We already have a new logo that was designed that we don't need you to make a new one, but you would implement it into the website, rebranding and marketing plan going forward.