Full SEO (All Search Engines) + Search Console Fixes + Google News / Bing News – Mountakhab.net (WordPress + Rank Math) I’m looking for a senior SEO expert (technical focus, WordPress) to work on Mountakhab.net (football media website, web-only) with a clear, non-negotiable goal: deliver complete, long-term SEO improvements by fixing all existing SEO issues and maximizing visibility across all major search engines and their news surfaces. The website uses the Rank Math SEO plugin. The site is already set up in Google Search Console (access can be provided if needed). ⸻ “All search engines” scope This project covers visibility and indexation across Google, Bing (and therefore Yahoo via Bing), DuckDuckGo, and all other major search engines, as well as their News products (Google News, Bing News, and equivalent services). The scope also includes setup/optimization of Bing Webmaster Tools. ⸻ Scope commitment (no loopholes) The freelancer must review, audit, and fix any element that can impact SEO performance, including but not limited to: crawlability, indexation, performance, structured data, News signals, site architecture, WordPress configuration, theme, plugins, and Rank Math configuration—including issues not explicitly listed below. Any issue surfaced by tools (Google Search Console, Bing Webmaster Tools, crawl/performance tools, structured data tests, Rank Math reports) must be resolved or accompanied by a documented technical justification with an alternative solution/workaround. Google Search Console coverage statuses must be fully reviewed and addressed, including: Page with redirect, Excluded by ‘noindex’, Not found (404), Alternate page with proper canonical, Duplicate without user-selected canonical, Google chose different canonical than the user, Blocked due to other 4xx, Server error (5xx), Crawled – currently not indexed, Blocked by robots.txt, and any other status reported by GSC. For each category, the deliverable must be either (a) a fix, or (b) a documented justification confirming it is intentional and does not harm SEO goals, with an action plan if improvement is possible. ⸻ Measurable goals (KPIs) • Resolve and minimize all Google Search Console errors/warnings: Indexing/Coverage, Sitemaps, Pages, Core Web Vitals, Page Experience, Structured Data/Rich Results (including Event/Event schema issues), Manual Actions, Security Issues, Crawl issues, etc. • Improve Core Web Vitals (mobile-first): LCP / INP / CLS, plus server stability (TTFB, 4xx/5xx errors). • Improve crawlability and indexation (only valuable pages indexed; remove/exclude low-value or problematic pages). • Increase organic impressions, clicks, CTR, and improve rankings for news/updates pages. • Improve “publisher” compliance and performance/eligibility in Google News / Bing News. ⸻ What I expect (complete technical SEO mission) 1) Full technical audit + prioritized action plan (Impact / Effort / Priority) • Crawl & indexing: canonicals, noindex rules, redirects, redirect chains, 404/soft 404, duplication, thin content, pagination, archives/categories/tags/authors, URL parameters, crawl budget, “crawled – currently not indexed” pages. • Sitemaps: optimized structure (only relevant URLs), indexing/crawl consistency, segmentation if needed, validation in GSC and Bing Webmaster Tools. • Robots.txt: adjustments to optimize crawling (Google/Bing) and avoid wasted crawl. • Performance: Core Web Vitals, JS/CSS weight, caching, lazy-load, images, fonts, theme/plugin optimization, CDN if useful. • Stability & security: HTTPS/mixed content, server errors (4xx/5xx), TTFB, uptime, any technical factor impacting crawling/indexing/performance. • Rank Math configuration audit (required): full review and optimization of Rank Math settings, including global SEO settings, Titles & Meta, indexing/noindex rules, canonical settings, XML sitemaps (standard + News if applicable), Schema module, Redirections, author/date archives, categories/tags, and any advanced settings affecting crawl and indexation. Strongly preferred (senior level): • Server log analysis to understand real bot behavior (Googlebot/Bingbot), detect crawl waste, recurring errors, crawling patterns, and fix accordingly. ⸻ 2) Structured data (Schema) + full validation • Implement/fix: NewsArticle/Article, Organization, WebSite, Breadcrumb (and any other relevant schema), consistent with Rank Math. • Fix all Rich Results / structured data errors and warnings reported by GSC, including Event schema (e.g., missing location.name, description, offers, endDate, performer, etc.). • Validate before/after (Rich Results Test, schema validation tools, GSC checks). ⸻ 3) “Publisher” signals & News compliance • Technical optimization for News: sections/categories, URLs, author pages, dates (publish/update), editorial consistency, best practices. • Recommend and implement a News sitemap if relevant. • Review/optimize the RSS/Atom feed if needed (titles, dates, categories quality). • Concrete recommendations to strengthen trust signals (About, Contact, Editorial Policy, Corrections, strong author pages) to improve eligibility and performance in News products. ⸻ 4) All engines / Bing included • Setup/optimize Bing Webmaster Tools: indexation, sitemaps, diagnostics, fixes. • Implement IndexNow if relevant to speed up URL discovery (Bing/Yahoo and partners). • Technical checks benefiting DuckDuckGo and secondary engines (via strong indexation signals + standard best practices). ⸻ Mandatory deliverables (no exceptions) • Full audit report + prioritized checklist (Impact / Effort / Priority). • Detailed list of changes applied (or implementation-ready instructions if you don’t touch code), with justification. • Before/after validation: Google Search Console + Bing Webmaster Tools + Core Web Vitals + Rich Results + Rank Math checks. • Rank Math deliverable (required): a documented Rank Math settings checklist (before/after) covering sitemap configuration, schema settings, indexing/noindex rules, titles/meta templates, canonicals, and redirections. • 2–4 weeks follow-up plan: monitoring, adjustments, and a concise report (impressions, clicks, CTR, rankings, key pages, remaining issues). Note: If you need target keywords, I can provide them.