I run a growing fashion label and I’m ready to launch a full-fledged Shopify store whose main purpose is to sell our products online. The catalogue covers men’s, women’s, and children’s clothing, so the site must feel cohesive while still allowing shoppers to jump straight to the category that interests them. Here’s what I need: design direction that reflects our brand aesthetic, configuration of a premium or custom theme, creation of clear collections for the three lines, and a checkout flow that works flawlessly on mobile and desktop. Please set up payments, shipping zones, and any size-chart or variant logic that will keep returns low. If you have ideas for extras—such as customer reviews or an integrated chat widget—let me know; I’m open to improvements that drive conversion. Once everything is in place, I’d like a brief hand-off session so my team can manage day-to-day updates confidently. Deliverable: a launch-ready Shopify site, populated with a starter set of products and imagery, configured for real-world sales, and handed over with clear instructions.