Transport Business Growth Specialist Marketing • Website Development • Lead Generation • Partnerships ⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻ Overview We are looking for a skilled freelancer to help develop and strengthen the marketing and business development foundations of a transport service offering. The goal of this role is to build a highly professional presence that clearly communicates transport capabilities, generates new opportunities, and positions the business as a reliable, solutions-based provider that can support a wide range of transport requirements. We are seeking someone who can take a strategic approach to marketing and growth, rather than simply creating individual design pieces. The right person will help develop a cohesive system that includes professional marketing materials, improved online presence, lead generation processes, and industry outreach. This role would suit someone with experience in B2B marketing, lead generation, service-based businesses, or transport/logistics-related industries. ⸻ Scope of Work 1. Marketing Collateral Create professional marketing materials that clearly communicate the transport services offered and can be used both digitally and in person. This includes: • Professionally designed flyers and brochures • Materials suitable for printing and physical distribution • Email-ready versions for digital outreach to companies • Clear messaging explaining services, reliability, safety, and flexibility These materials should present the transport service as professional, dependable, and capable of supporting a wide variety of operational needs. ⸻ 2. Capability Statement / Company Profile Develop a professional capability statement that can be sent to companies when introducing the business. This document should clearly outline: • Overview of the transport services offered • Types of industries supported • Operating regions and areas serviced • Key benefits of using professional transport services • Emphasis on safety, reliability, and flexibility • How transport services can support operational efficiency • Contact details and enquiry process The document should be visually professional and structured so potential clients can quickly understand the services available. ⸻ 3. Proposal Template for Service Opportunities Create a structured proposal template that can be used when responding to companies that require transport services. The template should allow us to easily present: • Service overview • Transport solution approach • Operational considerations • Safety and reliability information • Customised service scope depending on the client’s needs The proposal template should be adaptable so it can be tailored to different projects or companies. ⸻ 4. Prospect Research and Industry Contact List Research and build a structured list of businesses and organisations that may require transport services. Industries of particular interest include: • Mining operations and contractors • Solar farm and renewable energy construction projects • Construction companies • Labour hire companies • Accommodation providers • Event venues • Tourism and hospitality operators • Any organisations requiring workforce or passenger transport The deliverable should be a clean and organised contact database including: • Company name • Industry category • Website • Location • Contact person (where available) • Job role/title • Email address • Phone number • Notes regarding potential transport needs ⸻ 5. Website Strategy and Improvements The business currently has an existing website, however it is basic and does not yet properly promote transport services. The freelancer will need to assess the website and determine the best way to introduce and present transport services. This may involve: • Expanding the website to include dedicated transport pages • Structuring content so transport services are clearly explained • Improving the overall presentation and professionalism of the website • Adding clear enquiry or quote request functionality • Ensuring the website communicates the full range of services effectively The objective is to ensure visitors can easily understand the transport services available and submit enquiries. ⸻ 6. Local SEO Strategy Develop a strategy to improve visibility in search results for transport-related searches within the regions serviced. This may include: • Creating location-specific service pages • Optimising content for relevant service keywords • Structuring service descriptions clearly • Ensuring search engines can easily understand what services are offered and where The goal is to increase the chances of companies finding the business when searching for transport services. ⸻ 7. Google Business Profile Optimisation Improve the Google Business Profile to ensure the business appears credible and easy to find. Tasks may include: • Optimising business descriptions • Adding services and service areas • Uploading professional images • Providing a strategy for managing reviews • Structuring the profile to effectively represent multiple service areas ⸻ 8. Social Media Content Create a professional set of social media assets that promote transport services. This includes: • Branded social media graphics • Suggested captions and messaging • Content themes highlighting reliability, safety, flexibility, and professionalism The purpose of this content is to reinforce credibility and visibility. ⸻ 9. Safety and Compliance Positioning Develop a safety and compliance information pack explaining how professional transport services support companies with safety requirements. This should highlight topics such as: • Fatigue management • Reducing the risks of workers driving long distances after extended shifts • Supporting workplace safety practices • Improving operational safety for companies managing large workforces This messaging is particularly relevant for industries such as mining, construction, and renewable energy projects. ⸻ 10. Lead Capture and Enquiry Management Develop a simple system to capture enquiries and track potential opportunities. This may include: • Website enquiry forms • Lead tracking spreadsheets or CRM tools • Follow-up processes to ensure enquiries are responded to consistently The objective is to ensure potential opportunities are captured and managed effectively. ⸻ 11. Brand Kit and Design Consistency Develop a simple brand kit so all materials look consistent and professional. This should include: • Colour palette • Fonts • Layout styles • Document templates These elements should be used across marketing materials, proposals, and online content. ⸻ 12. Vehicle Signage and Branding Provide concepts and recommendations for vehicle signage and branding. This may include: • Placement of branding on transport vehicles • Visibility of contact information • Clear messaging about services • Designs that improve brand recognition while vehicles are operating ⸻ 13. Industry-Specific Service Packages Develop clear descriptions of transport services tailored to specific industries. Examples include: • Mining workforce transport • Solar farm construction transport • Staff shuttle services • Event transport • Airport transfers • Contract transport for accommodation providers These service packages should clearly communicate how transport solutions support operational needs within each industry. ⸻ Ideal Freelancer Skills We are looking for someone who has experience in areas such as: • Marketing strategy for service businesses • Graphic design and professional marketing materials • Lead generation and business research • Website content and structure • Local SEO • B2B marketing • Professional document design Experience with industries such as transport, logistics, construction, mining, or energy is beneficial but not essential. ⸻