I want to turn more of my search traffic into paying customers, but my current SEO approach is ad-hoc at best. This project focuses squarely on SEO—no ads or social work—so the first step is a thorough yet practical audit that shows where my site is leaking visibility and how to fix it. Here’s the game plan: • Audit & Insight – Crawl the site to surface technical issues (speed, indexing, core web vitals, schema). – Benchmark current rankings and traffic with tools such as Ahrefs, SEMrush or equivalents. – Identify keyword gaps and cannibalisation across key pages. • Action-Ready On-Page Sheet – Updated title tags, meta descriptions, H1-H3 structure, image alt text and internal link suggestions. – Clear mapping of primary and secondary keywords to individual URLs. • Technical Fix List – Prioritised checklist with severity ratings so I can tackle quick wins first. – Recommendations for XML sitemap, robots.txt, structured data and mobile performance. • Road-map & Metrics – A 30-day implementation plan broken into weekly sprints. – Simple KPIs I can monitor in Google Analytics and Search Console to prove progress. Keep explanations concise; I’ll implement most items myself but may extend the engagement for deeper off-page or content work if your strategy delivers results.