I’d like an experienced web specialist to take a deep, critical look at my NGO’s fundraising site and tell me—plainly—what could work better. The goal is simple: more donors completing the journey. Your review must drill into four key areas I’ve flagged as priorities: • User experience – Are visitors finding the donation path intuitive or getting lost along the way? • Visual design – Does the look and feel inspire trust and reflect our mission? • Performance – Page-load metrics, Core Web Vitals, mobile responsiveness, and any quick-win optimisations. • NGO impact messaging – How clearly are we communicating the real-world results of a contribution? I’m expecting a concise audit report that blends qualitative insights (heuristic review, UI/UX best practice) with hard data (Google Lighthouse, GTmetrix, browser dev-tools screenshots). Please add annotated visuals or short Loom clips wherever they make a point faster than words. Each recommendation should be prioritised by effort vs. potential impact on fundraising conversions so my team can act on it immediately. If you’ve improved donation funnels before or have a knack for translating analytics into design actions, I’d love to read your proposal and a sample of a previous audit.