I’m rolling out a new line of home-goods and décor and need the entire WooCommerce ecosystem set up so I can start taking real orders without fuss. The build has to feel modern, load fast on mobile, and guide shoppers smoothly from first browse through a PayPal-powered checkout. Here’s the experience I expect: customers land on a clean, responsive layout, see real-time cart totals update as they add items, read product reviews displayed prominently on each page, and pay securely in just a few taps. Everything—catalogue population, SEO-ready URLs, schema, lazy-loaded images, caching, and basic speed tuning—should be wired in from day one. Because WooCommerce is my stated preference, please confirm the exact stack you’ll use (theme, child-theme approach, page-builder if any, recommended plugins for reviews, performance, security, and PayPal integration). If you think an alternative tool or lightweight custom module will do better at scale, explain why so I can make an informed call. Deliverables I need to sign off the project: • Fully configured WooCommerce store, mobile-first theme, and branded styling • Product catalogue imported (I’ll provide CSV & images) with reviews enabled • Real-time cart and PayPal gateway live in sandbox and production modes • Core on-page SEO setup, caching, image optimisation, and speed test report • Step-by-step hand-off document plus two successful test orders recorded Outline your phased timeline—from kickoff, design approval, product import, QA, to go-live—along with the main tools you’ll rely on (WordPress 6.x, PHP version, preferred optimisation plugins, etc.). Once I have that roadmap and a clear view of how you’ll future-proof the store for a growing inventory, we can lock dates and move ahead.