The brief is straightforward: give my existing site a fresh, creative look while simultaneously tightening up every major pillar of SEO. Design and optimisation carry equal weight here—I want visitors to feel the personality of the brand the moment the page loads, and I want search engines to recognise its technical quality just as quickly. Design vision • A visually striking, unconventional layout that still guides users smoothly to key calls-to-action. • Custom graphics or subtle animations are welcome if they reinforce the story and keep load times lean. SEO scope (all three areas are in play) • On-page: refine copy, headings, metadata and internal links so primary keywords feel natural yet prominent. • Technical: boost Core Web Vitals, tighten mobile responsiveness and clean up any crawl-blocking issues. • Off-page: outline or launch a small-scale backlink and social signal strategy that dovetails with the refreshed content. Key deliverables 1. Staging link or mock-ups for sign-off before go-live. 2. Fully implemented design on my host/CMS of choice. 3. SEO report comparing benchmarks before and after, plus a concise playbook for ongoing off-page outreach. The project is intended to be quick turn—think days, not weeks—so clarity and efficient communication matter. If this sounds like your sweet spot, please share one or two live examples that show both inventive design and measurable SEO wins. Looking forward to collaborating.