My dental practice is ready to move beyond sporadic posts and ad-hoc tactics; I need one skilled partner to own and coordinate the entire online growth strategy. Your core mandate will cover three pillars—social media marketing, search engine optimization, and content marketing—with Instagram sitting at the heart of the social effort. The immediate Instagram objective is clear: consistent, meaningful engagement that turns our followers into active promoters and, ultimately, new patients. Here is how I picture the collaboration working: • Social Media Marketing – Create and maintain a month-ahead Instagram content calendar that mixes educational reels, before-and-after cases, behind-the-scenes stories, and local community spotlights. – Monitor comments, questions, and DMs daily, jumping into conversations in a professional, friendly tone that mirrors our chair-side manner. – Track engagement metrics (saves, shares, replies, click-throughs) and fine-tune creative direction every week. • Search Engine Optimization – Audit the current WordPress site, fix on-page issues, and strengthen local SEO signals (Google Business Profile, NAP consistency, local backlinks). – Research dental keywords with strong patient intent and weave them naturally into fresh and existing pages. – Provide a concise monthly SEO report showing ranking movement and organic traffic growth. • Content Marketing – Plan and write two patient-focused blog posts per month that answer common oral-health questions, supporting both SEO and social sharing. – Repurpose blog insights into shorter Instagram captions and story highlights for cohesive messaging across channels. Acceptance criteria 1. Instagram engagement rate improves by at least 20 % after the first 60 days. 2. Website organic sessions rise by a minimum of 15 % within the first quarter. 3. All agreed content and reports are delivered on the schedule set during kickoff. Tools we already use (and are happy to keep or switch if you have better suggestions): Hootsuite for scheduling, Google Analytics 4, Search Console, Canva Pro, and WordPress with Yoast SEO. If you have a proven record of lifting engagement for healthcare or similarly regulated industries and are comfortable working autonomously while keeping communication tight, I would love to hear how you would approach the first ninety days.