My store’s product page no longer feels as easy to browse as it should, so I want to give it a complete visual and structural refresh with user experience as the guiding metric for success. The focus is squarely on navigation and layout: shoppers need to land here, spot what matters first, and refine their choices without friction. Key improvements I expect • Enhanced product filtering that works intuitively, stays in view, and updates results instantly. • A stronger visual hierarchy—clear, consistent typography, balanced whitespace, and prominent calls-to-action that naturally guide a visitor from first glance to checkout. Deliverables 1. High-fidelity desktop and mobile mock-ups illustrating the new filtering flow and hierarchy. 2. An interactive prototype (Figma, XD, or similar) so I can click through and test the journey myself. 3. A concise style sheet covering colours, type scales, spacing, and component states to make developer hand-off painless. I’ll provide access to the current design and analytics data so you can see which sections cause drop-offs. Once the new concept is approved, I’d like a quick round of refinements based on stakeholder feedback before sign-off. If this sounds like your kind of project, let’s talk about timelines and get started.