Project Overview We are looking for a talented web designer/developer to create a high-end, one-page luxury jewelry website. This is NOT an e-commerce site. It must feel like a private jeweler / luxury brand experience, similar in tone to high-end brands (e.g. Tiffany-style minimalism). The objective is brand image + lead generation, not online sales. Key Concept • One-page scrolling website • Ultra-minimalist, elegant, high-end • Black background • Strong visual storytelling • No clutter, no commercial feel Homepage Structure 1. HERO SECTION (Top of page) • Fullscreen video background (we will provide video) • Autoplay, muted, loop • Dark overlay for readability Overlay content: • Logo: ALLARD Haute JEWELRY • One short tagline (we will provide) IMPORTANT: • NO buttons • NO call-to-action • Must feel cinematic and premium 2. FEATURE SHOWCASE • 6–8 high-end visuals (images or short videos) • Categories to represent: o Rings o Earrings o Necklaces o Bracelets o Diamonds o Gemstones (Sapphire, Emerald, Aquamarine) Behavior: • Hover effect (subtle zoom/light) • No clickable product pages • Pure visual inspiration 3. BRAND SECTION Short text block presenting the brand. Tone: • Luxury • Minimal • Editorial (not commercial) 4. DIAMONDS & GEMSTONES SECTION • Elegant section highlighting: o Diamonds o Sapphire o Emerald o Aquamarine Minimal text + strong visuals 5. TRUST / CERTIFICATION SECTION Must include references to: • GIA (Gemological Institute of America) • IGI (International Gemological Institute) • HRD Antwerp • AGS (American Gem Society) Each should link to a separate Certification page 6. EDUCATIONAL LINKS (Subtle) Links to separate pages: • Certification • Carat Guide (1–4+ carat comparison) • Diamond Shapes • Gemstones Minimal, elegant presentation 7. CONTACT SECTION Simple and elegant form: • Name • Email • Message CTA text: “Request Private Consultation” 8. FOOTER Include: • Instagram icon (link) • Telegram icon (link) Legal: • ALLARD BV — Brussels • Privacy Policy • Legal Notice ADDITIONAL PAGES (Simple but elegant) • Certification page • Carat Guide page (visual comparison of diamond sizes) • Diamond Shapes page • Privacy Policy • Legal page • Private contact form Design Requirements • Background: pure black • Typography: luxury serif + clean sans-serif • Style: minimalist, high-end • Lots of whitespace • Smooth animations (slow, refined) No: • Popups • Aggressive marketing elements • E-commerce features Technical Requirements • Fully responsive (mobile + desktop). Wordpress • Fast loading (optimize video) • Clean, modern code Wordpress What We Expect From You • Strong experience in luxury / premium design • Portfolio with elegant, minimalist websites • Ability to create a high-end visual experience Deliverables • Complete website (design + development) • Mobile optimization • Basic SEO structure • Ready to launch Important Note This website must feel like: A private jeweler for elite clients THIS WEBSITE IS NOT: An online shop A catalog website