I’m launching a women’s boutique on Shopify and need the store to immediately convey a classic, elegant identity. The product range covers dresses, accessories, and footwear, so the layout must guide shoppers smoothly between these categories while maintaining a cohesive, upscale feel. The visual direction is centred on a rich, luxurious colour palette—think deep jewel tones, subtle metallic accents, and refined neutrals—balanced to keep the interface polished rather than overpowering. I’m happy to discuss typographic or minimal touches if they enhance that timeless look, but the colour story is the non-negotiable anchor. My expectation is a fully customised Shopify theme (you’re welcome to start from Dawn or another base as long as the final result feels bespoke). Please ensure: • A beautifully styled home page that highlights key collections and seasonal drops • Collection and product pages that echo the same luxury palette and feel intuitive on both mobile and desktop • Clear navigation for Dresses, Accessories, and Footwear, with room to add sub-collections later • Consistent brand imagery, banners, and calls-to-action that align with the elegant tone • Speed-optimised, SEO-ready setup, and fluid responsiveness across devices Deliver the finished theme installed on my Shopify account along with any design assets (layered PSD/AI or Figma files) so I can make future tweaks in-house. If you can walk me through basic maintenance once the build is complete, that’s a plus. Let’s create a storefront that looks every bit as sophisticated as the pieces it sells.