I’m launching a new site, Living Well Edit—“a curated guide to health, beauty, and longevity”—and I need a logo that captures its spirit. The audience skews toward women in mid-life who appreciate evidence-based tips on wellness, beauty, and longevity, yet the brand should feel welcoming to anyone interested in these topics. Here’s the creative direction. I’m leaning toward an elegant look that feels fresh, clean, timeless, and contemporary. Nothing overly girly or cold. I’m undecided between a refined neutral palette and a soft pastel range, so feel free to explore either option if it supports the concept. Subtle nature cues or classic health-and-wellness symbols are welcome—think a stylised leaf, lotus, or similar motif woven in without overpowering the word-mark. I’d like the final artwork supplied as scalable vector files (AI/SVG) plus high-resolution PNGs optimised for web and social channels. If you include a tagline lock-up, please provide it as a separate variation. Let’s create something that feels like the perfect “edit” of wellness: curated, credible, and effortlessly stylish. I primarily need a logo in suitable format(s) that I can integrate on my website and maybe use in other channels (YouTube, Pinterest, TikTok etc).