The plan is to position my executive profile as the go-to voice for finance leaders seeking actionable insights, ultimately turning thought leadership into a steady flow of qualified business leads. To reach that goal, I will share only long-form articles and concise blog-style posts on LinkedIn—no videos or infographics—so every word must educate, spark discussion, and invite decision-makers to connect. What I need • A clear editorial roadmap that links each article topic to a lead-generation objective • Ghost-written pieces (600-1,000 words each) in a confident yet approachable tone, tailored to CFOs, controllers, and fintech founders • A compelling hook and headline for every post, plus two supporting comment prompts to drive conversation • Suggestions on the best day/time to publish and brief guidance on post-publication engagement (reply angles, follow-up poll ideas, etc.) • A short performance recap template so we can track views, reactions, comments, and direct enquiries against each piece Acceptance criteria 1. Content must reference current finance trends or data from reputable sources and remain free of promotional jargon. 2. Each draft will include an irresistible LinkedIn preview (first two lines) to maximise “see more” clicks. 3. All copy delivered in an editable Google Doc and ready for one revision round within 48 hours of feedback. If you’re comfortable turning expert finance knowledge into lead-magnet storytelling, this assignment is ready to start immediately.