Job Title: Growth & Content Lead for Tradify (Trader Discipline Platform) About the Product Tradify (tradifyapp.com) is a discipline engine for traders. It is not a signals platform. It helps traders enforce rules, validate strategy alignment, and improve decision quality. The brand positioning is focused on discipline, accountability, and structured execution — not hype. What I Need I’m looking for a serious operator — not just a content poster. You will be responsible for: - Building and executing a multi-platform content strategy - Growing brand authority and trust in the trading space - Converting attention into qualified sign-ups Platforms: - X (Twitter) - Instagram - Facebook - YouTube - TikTok Scope of Work 1. Content Strategy - Define positioning and messaging pillars - Develop a content calendar (30–60 days ahead) - Define growth experiments per platform - Create clear conversion pathways (content → lead magnet → signup) 2. Content Creation - Short-form video scripts (YouTube Shorts, TikTok, Reels) - Long-form YouTube strategy content - Educational trading threads (X) - Authority-building posts (discipline, psychology, risk management) - Visual content (carousels, clips, hooks) 3. Growth Execution - Platform-native growth tactics - Audience research (retail traders, struggling traders, disciplined traders) - Competitor breakdowns - Weekly performance analysis - Iterative optimization 4. Marketing Strategy - Define clear ICP (ideal customer profile) - Messaging refinement - Funnel optimization ideas - Lead magnet suggestions - Email capture integration ideas KPIs (What You Will Be Judged On) - Follower growth (qualified audience, not vanity metrics) - Engagement rate - Content consistency - Website traffic growth - Sign-ups generated - Cost per acquisition (if paid ads are introduced later) If you think growth is just posting motivational quotes, this is not for you. What I’m Looking For - Proven track record growing fintech / trading / SaaS brands - Strong understanding of trader psychology - Data-driven decision maker - Can show case studies with numbers - Understands authority positioning (not hype marketing) - Can build systems, not just post randomly Deliverables - 30-day growth plan before starting - Weekly performance report - Clear monthly strategy updates - Content pipeline system - Defined testing framework To Apply Send: 1. Case studies with metrics 2. Links to accounts you’ve grown 3. Your proposed high-level strategy for Tradify (brief but specific) 4. Your pricing structure (monthly retainer + optional performance bonus) If you cannot show real results, do not apply. This is a long-term opportunity for someone who wants to build a serious brand in the trading space.