I’m kicking off Phase 1 of a broader optimisation plan and need a sharp, self-sufficient SEO specialist to get my house in order. The focus is a comprehensive clean-up: auditing current issues, fixing them, and leaving clear, documented improvements I can build on in later phases. Key goals for this sprint • Pinpoint and repair any broken links you uncover • Eliminate or consolidate duplicate content that may be holding rankings back • Tighten on-page keyword optimisation so every piece pulls its weight The highest priority is my blog content; start there before touching other sections so we can see immediate gains in organic traffic and engagement. Please provide a brief pre-fix audit summary, carry out the fixes, then deliver a post-fix report highlighting what changed, why it mattered, and any quick-win opportunities you spotted along the way. Tools are up to you—Screaming Frog, Ahrefs, SEMrush, Google Search Console, or whatever gets the job done efficiently—as long as the final report is clear, actionable, and supported by data. If this Phase 1 goes smoothly I’ll roll straight into deeper optimisation work, so consider this a chance to set the tone for a longer partnership.