I want to turn my Instagram presence into a fully functioning sales channel that genuinely moves product. The priority is clear: more conversions, more revenue, less friction for customers. Here’s what I need from you: • Configure or refine the Instagram Shop so every item in my catalog is synced correctly through Facebook Commerce Manager and displays with accurate pricing, stock status, and variants. • Design an appealing storefront—custom collections, highlight covers, and shoppable post templates that fit my existing brand style. • Connect checkout, shipping, taxes, and payment settings so shoppers can move from product tag to purchase without confusion or dead links. • Map out a content-driven sales funnel: product tags in feed, Stories, and Reels, plus strategic use of Guides and paid placements to push seasonal or high-margin items. • Hand over a short playbook showing how to update the catalog, track performance in Meta Business Suite, and iterate on best-performing creatives. Acceptance criteria 1. All products approved and visible in Instagram Shop with no policy violations. 2. At least five shoppable posts, two Stories, and one Reel live and properly tagged. 3. Commerce Insights dashboard demonstrates working event tracking (view content, add to cart, purchase). 4. Final walkthrough call and delivery of the playbook in editable format. If you have recent examples of Instagram Shops you’ve launched—or data showing lift in sales after your optimizations—share them so I can move quickly.