I need a full-scale App Store Optimization makeover aimed squarely at boosting downloads for several iOS apps that serve a broad, general-public audience. The job covers every storefront element that influences conversion and ranking: • Craft fresh, search-driven app titles and keyword sets that hit high-value terms without exceeding Apple’s character limits. • Rewrite the long-form description so it reads naturally, highlights core benefits, and is structured for keyword relevance and skimmability on mobile. • Plan and deliver a new visual strategy—clean, persuasive screenshots plus updated icon concepts—that communicates value within the first three seconds of viewing. • Drive external signals by securing authentic reviews on relevant websites and blogs, and by building quality backlinks that pass authority to each App Store page. Deliverables I expect: 1. Keyword research report and final title/keyword field entries. 2. SEO-oriented description copy ready for direct App Store upload. 3. Screenshot storyboard and icon files (Sketch, Figma, or layered PSD). 4. Outreach tracker showing placed reviews and live backlinks. Success is measured by noticeable uplifts in keyword ranking and, most importantly, download volume in the first month after implementation. If you have a track record of moving these metrics, let’s get started.