I’m preparing a conference in London that will showcase new-build and off-plan property in Tel Aviv- Israel, and I need a results-driven Facebook and Instagram campaign to put it in front of people actively looking for a brand-new home. Lead generation is the single, clear objective. Here’s what I expect: • Strategy and setup for both Facebook and Instagram, including audiences built around individuals seeking new builds and look-alike segments. • Compelling ad copy, stills or short-form video creative, and split tests that keep CPL trending down. • Full-funnel tracking—Pixel, Conversions API, and custom events—so we can see exactly which ads feed the registration form. • Ongoing optimisation and weekly performance snapshots; I want to know what you changed and why. All assets for the conference itself (landing page URL, brand guidelines, past creative) are ready to hand over on day one, and I can supply fresh photos of the developments if that helps the ads pop. If you’ve run property or event campaigns before, tell me about the numbers you hit; that will weigh heavily in my decision.