I’m relaunching a psychologist’s Instagram account and want every post in the new feed to feel fresh, evidence-based, and genuinely engaging. The rebrand hinges on three complementary content types: short written articles that translate complex research into everyday language, bite-sized educational videos, and eye-catching awareness graphics or carousels. All information needs to come from peer-reviewed studies or other trusted mental-health websites; I’ll supply some core references, but I’m counting on you to keep digging into the latest literature so the account consistently reflects current best practice. Although the sources are rigorous, the writing style itself should stay informal and approachable—think friendly chat rather than lecture—so followers feel invited into the conversation. Deliverables I’m looking for each week: • A mini editorial calendar outlining topics, captions, and visual concepts • 3–4 concise text posts (Arabic) grounded in recent research • 2 scripts (30–60 sec) for Reels or Stories, plus supporting shot lists • 2–3 static images or carousel designs in Canva or Photoshop, ready to publish Everything should align with the new brand voice and colour palette; I’ll share the style guide once we start. If this mix of psychology, creativity, and social-media strategy sounds like your thing, let’s talk—keen to get the first week’s content live soon.