I’m rebuilding my counselling website and need fresh, persuasive copy that speaks to people looking for mental-health support. The content should balance warmth and clinical credibility: explain the therapies I offer, highlight the benefits of seeking help, and invite readers to book a session or subscribe for ongoing resources. Here’s what I’m after: engaging service pages, an inviting About section, and a handful of evergreen articles that keep visitors coming back for guidance and reassurance. Every piece must be optimised for search without sounding forced, flow naturally from one section to the next, and end with clear calls-to-action that turn readers into clients or regular followers. I’ll supply the current site structure, key service details, and brand voice notes. You’ll bring the empathetic storytelling, on-page SEO know-how, and mental-health sensitivity. Please share a short note on your experience writing for therapy or wellness brands and links to two related samples.