I’m ready to give momandzoey.com a fresh, modern-minimalist face that instantly speaks to parents shopping for stylish kidswear. The current homepage does its job, but I want it to do it better—cleaner lines, generous white space, and a clear visual hierarchy that guides visitors straight to our best sellers. Core visual focus • A striking hero banner that rotates seasonally and tells our brand story within a single glance. • An uncluttered product showcase that highlights new arrivals and best sellers with quick-view enabled, so shoppers can add to cart without leaving the page. • Authentic customer testimonials worked naturally into the flow to build trust without breaking the minimalist feel. Key functionality Newsletter sign-up should appear natively in the layout—subtle, yet impossible to miss from a conversion standpoint. Quick-view pop-ups must feel lightweight and lightning fast, not clunky modals that bounce people away. Data-driven approach Once the first iteration is live, I’d like an A/B test running (at minimum on the hero copy and call-to-action placement) so we can validate design choices with real user behavior and refine until we see uplift in click-through and add-to-cart rates. Deliverables - High-fidelity desktop & mobile mock-ups (Figma, Sketch, or Adobe XD—your choice) - Responsive front-end build implemented on Shopify (current theme: Dawn) - Google Optimize or Optimizely A/B test setup with clear success metrics defined - Handoff documentation covering section schema, color/typography palette, and how to iterate future variants Acceptance criteria 1. PageSpeed Insights score ≥ 90 on mobile. 2. Quick-view loads in <1 s on 4G. 3. Newsletter sign-up integrates with Klaviyo list without duplications. 4. A/B test collects statistically significant data in two weeks or less (traffic averages 30 k sessions/month). If you’ve redesigned Shopify storefronts before and can pair sharp aesthetics with measurable gains, I’d love to see a concise portfolio link plus a note on the A/B tools you’re most comfortable with.