I have an established website that showcases industrial instrument products, and it’s time to refresh the experience from the ground-up. The top priority is to make navigation intuitive and smooth, so visitors can reach any product or support detail in two clicks or less. While doing so, I still need the interface to remain unique and eye-catching, all without sacrificing solid on-page SEO fundamentals. The visual direction I’m set on is modern and minimalistic—clean grids, generous white space, crisp typography, and just enough accent colour to guide the eye. If a design choice ever forces me to pick between decoration and clarity, clarity should win every time. Key areas to tackle • Homepage: Craft a clear value proposition above the fold, surface featured categories immediately, and weave in keyword-rich micro-copy that supports rankings. • Product pages: Present specs and application photos in a way that converts; ensure product comparisons and “request a quote” CTAs are friction-free. • Contact page: Make it nearly impossible to leave without sending an enquiry—responsive form, map embed, quick-select product interest, plus structured data for local SEO. Deliverables I will review before sign-off 1. High-fidelity Figma (or Adobe XD/Sketch) mock-ups for desktop and mobile breakpoints of the three page types listed above. 2. A clickable prototype showing full user flows—from landing on the homepage to submitting a contact form or downloading a datasheet. 3. A style guide covering typography, colour palette (with HEX codes), button states, and iconography. 4. Handoff package: exportable assets, font files (with licensing noted), and a brief doc highlighting SEO considerations baked into the design. I’m happy to provide the existing site URL, brand logo files, and product imagery once we begin. If anything in the brief is unclear, let me know—precision now saves revisions later.