Hi, I’m Anthea Murfet, Founder of Lioness Collection Pty Ltd. I’m looking for a developer to redesign and optimize my WooCommerce website into a modern, minimalist, high-converting store, while also fixing payments and setting up automated shipping. Website: thegrowthison.store We currently have 5 products (hair + skincare). Please review the full scope below: 1. COMPLETE PREMIUM REDESIGN • Clean, minimalist layout aligned with luxury skincare brands • Strong visual hierarchy, spacing, and typography • Consistent soft, organic aesthetic across the entire site 2. HIGH-CONVERTING STRUCTURE • Strong hero section with clear brand storytelling • Benefit-driven sections for each product • Smooth flow with clear call-to-actions 3. CONVERSION OPTIMIZATION (CRO) • Optimized layout based on buyer behavior • Clear product focus with reduced friction • Improved add-to-cart and checkout flow 4. PRODUCT PAGE OPTIMIZATION (ALL 5 PRODUCTS) • Individual high-converting product pages • Add video testimonials (swipeable if possible) • Add photo testimonials/reviews • Benefit-focused content and trust-building sections 5. PREMIUM UI/UX EXPERIENCE • Clean, intuitive navigation • Smooth, mobile-friendly interactions • Consistent design across all pages 6. MOBILE-FIRST DESIGN • Fully optimized for mobile • Scroll-based layout (vertical flow) • Fast, thumb-friendly navigation 7. BRAND POSITIONING • Emphasize “Australian-owned, organic” identity • Premium, trustworthy look and feel 8. TRUST-BUILDING ELEMENTS • Reviews and testimonials • Guarantees / reassurance sections • Secure payment icons 9. SEO SETUP • Optimized headings and structure • Metadata and keyword alignment • Clean URL structure 10. SPEED OPTIMIZATION • Lightweight setup • Minimal plugins • Fast loading on mobile and desktop 11. PAYMENT FIX (CRITICAL) We are currently experiencing a Stripe issue (“problem connecting to Stripe API endpoint”). You must: • Fix and reconnect Stripe properly • Ensure payments work flawlessly with: – Card payments (Stripe) – Apple Pay – Google Pay – PayPal • Test full checkout end-to-end before completion 12. SHIPPING AUTOMATION SETUP Please set up automated shipping using ShipStation. Scope: • Connect WooCommerce to ShipStation • Sync orders automatically Carrier setup: • Australia Post / MyPost Business (domestic orders) • DHL Express (international orders) I will provide account/API details. 13. SHIPPING RULES • Australia → Australia Post • International → DHL Express • Add fallback flat rates in case live rates fail (to prevent checkout errors) 14. CUSTOMER TRACKING • Tracking numbers must be automatically sent to customers after label creation 15. ADMIN WORKFLOW Ensure a simple flow: • Order placed → WooCommerce • Order syncs → ShipStation • Label created • Tracking sent automatically 16. INTEGRATIONS • Mailchimp (email automation) • Google Analytics • Meta Pixel • Review/testimonial system 17. TESTING REQUIRED (MANDATORY) Before completion, please test: • 1 Australian order • 1 international order • Stripe card payment • PayPal payment • Shipping rates at checkout • Tracking email notification • Mobile checkout experience 18. SCALABLE STRUCTURE • Easy to manage backend • Clean WooCommerce setup • Ready for future growth 19. POST-LAUNCH SUPPORT • Guidance on managing the store • Support for small fixes after delivery IMPORTANT: • Do NOT overcomplicate the setup • Keep everything clean, stable, and reliable • Payment and checkout must be fully functional before delivery Please confirm: • Your experience with WooCommerce, Stripe, ShipStation, Australia Post, and DHL • Examples of similar work (especially skincare/ecommerce) • What you can deliver within a $700 budget • Estimated timeline Also, are you available on WhatsApp for faster communication during the project? If yes, please share your number. Looking forward to working together. Anthea Murfet Lioness Collection Pty Ltd