I’m ready to give my mental-health practice website a fresh start while keeping every word, page and image that’s already working. The goal is a warm, cozy look that immediately puts visitors at ease, improves navigation and is fully optimised for search. Key points you need to know • No builders such as WordPress, Wix or Squarespace. I’ll be hosting everything on my own ISP account, so a lightweight stack—static HTML/CSS/JS, a simple PHP build, or a React/Gatsby/Next export that runs without proprietary services—will be ideal. • All existing copy, menus, blog posts and functionality must remain intact. • Navigation is the single biggest upgrade I’m after. Streamline the menu, add clear calls-to-action and make it obvious how to book or enquire. Faster load times and mobile friendliness are naturally welcome, but navigation comes first. • To soften the clinical feel, please weave in a handful of AI-generated visuals: a warmly lit consultation room, clients talking and feeling safe, perhaps one or two gentle accent images that echo our brand palette. Use them sparingly so the site still looks authentic. • On-page SEO is non-negotiable: logical heading structure, descriptive alt tags, meta titles/descriptions, schema where relevant, and compressed assets. Deliverables for sign-off 1. Fully coded site packaged for upload to a standard cPanel/LAMP environment (or equivalent), including all source files. 2. Page-for-page content transfer with improved navigation and internal linking. 3. Minimum Lighthouse score of 90 on performance, accessibility and SEO. 4. A brief deployment/read-me so I can replicate the setup on future servers. If you have experience crafting modern, self-hosted sites for healthcare or counselling professionals, I’d love to see examples. Let’s create a space online that feels as safe and welcoming as the practice itself.