I want a fully-functional Shopify store created for my clothing and accessories line. The overall aesthetic should feel modern and sleek, with a neutral-tone palette (soft greys, whites, subtle beiges) running consistently through every page so products stay centre stage. You’ll take care of everything from theme selection or custom build, to configuring collections, sizing charts, shipping and tax settings, and payment gateways. I also need clean navigation, mobile-first layouts, and fast loading—no unnecessary apps that might slow things down. Product pages must accommodate multiple photos, variant swatches, and clear “add to cart” calls to action, while the homepage should feature a hero banner, new-arrivals carousel, and an Instagram feed for social proof. Please optimise basic on-page SEO (meta titles, alt tags, friendly URLs) and set up analytics so I can track performance from day one. Once complete, hand over a store that is ready to launch, with a brief walk-through or video so I can manage updates myself. Acceptance criteria: • Store matches the modern, sleek feel with neutral tones. • Fully responsive and tested across major browsers/devices. • All core Shopify functions—checkout, shipping, taxes, payments—work flawlessly. • Pages load quickly (<3 s on mobile). • Clear hand-off documentation provided.