I’m rolling out a holistic SEO programme that touches every modern ranking signal, but my immediate focus is sharpening our On-Page performance. Here’s the full picture so you know how your work fits in: • Technical SEO – I’ll handle the crawl, speed and schema checks with you so the site remains error-free and fast. • On-Page SEO – this is top priority. I need perfectly written titles and meta descriptions, content blocks that satisfy intent, and image alt text/compression that doesn’t slow things down. • Content SEO – you’ll lead keyword research (I don’t have a list yet) and help me publish two to four search-optimised articles each month. • Local SEO – keep our Google Business Profiles for Beirut and London consistent and citation-rich. • Off-Page SEO – source quality backlinks, directory listings and review strategies that won’t risk penalties. • AI Search Optimisation – structure pages so they surface in ChatGPT, Claude and Google AI Overviews. Out of scope: paid ads, French/Arabic translation and social media management. Acceptance criteria 1. A researched keyword set mapped to existing and future pages. 2. Optimised title tags, meta descriptions, H-tags and images for all current pages. 3. First month’s 2-4 long-form articles delivered, internally linked and published. 4. Updated GBP listings for both cities with before/after screenshots. 5. Backlink and citation report with live URLs. 6. Page markup or prompt documentation illustrating AI search readiness. If you can guide me through these milestones and keep communication clear, let’s start right away.