I’m taking our farmer-sourced, organic grains and millets online and need a clean, conversion-focused Shopify build. The visual direction is earthy, think balanced greens, warm browns and plenty of white space anchored by a golden-field hero that uses close-up shots of the grains themselves. Core structure • Home: golden hero, a featured-products carousel, rotating customer testimonials and a simple newsletter sign-up banner. • Shop: clear collections—Grains, Millets, Pulses, Oils, sweeteners and Bundles—each showing live customer reviews and ratings so shoppers see social proof right where they browse. • Product template: nutritional highlights, farm-to-table copy blocks, lifestyle photos and a fast checkout bar with UPI, COD and one tap WhatsApp purchase. • About: our farmer story, crop cycle photos and fair price commitment. • Recipes hub: searchable, easy-to-follow dishes that link directly back to the relevant product. • FAQ: concise answers on sourcing, storage and delivery. Technical must-haves – Customisable Shopify 2.0 theme or a lightweight premium theme tweak that keeps load times under three seconds. – Mobile-first layout with image optimisation and lazy loading. – Structured data for products and recipes so we’re SEO-ready from day one. – WhatsApp chat & checkout integration plus standard Shopify payment settings for UPI and COD. – Clear documentation so my in-house team can add new grains or change banners without touching code. Acceptance criteria 1. All pages above fully designed, responsive and live on my Shopify account. 2. Hero, product and lifestyle images cropped, compressed and labelled for SEO. 3. Reviews app installed, styled and tested with sample data. 4. End-to-end checkout flow (UPI, COD, WhatsApp) tested on mobile and desktop. 5. Handover call and style guide provided. If you’ve crafted natural-look food or wellness stores before, this should feel familiar. I’ll supply all copy and raw photos; you handle layout, theme settings and any light CSS/JS tweaks needed to get us over the finish line.