Website Redesign, Image Rights Cleanup & Personal SEO Specialist Personal Brand Website & Search Visibility Overview I am seeking a senior web design and SEO specialist to redesign and clean up my personal website, remove or replace default template images that are not mine, and optimize the site so that when my name is searched on Google, all my official profiles and authored work surface clearly and consistently. This is a personal brand / executive visibility project. Accuracy, professionalism, and compliance matter more than flash. Objectives Redesign website with a clean, authoritative, executive aesthetic Remove or replace all non-owned, unlicensed, or placeholder images Establish the website as the primary identity anchor for my name online Improve Google’s understanding of my identity, work, and official profiles Scope of Work Website Design & Content Structure Review current site design, layout, UX, and mobile responsiveness Remove any images that are: Stock images bundled with the theme Replace with: Properly licensed stock images or Clean design elements (icons, typography, whitespace) Improve visual hierarchy, readability, accessibility, and credibility Authored Work & Thought Leadership Section Design and implement a dedicated section for: Articles, essays, op-eds, and public commentary authored by me Link only to externally published, reputable outlets (e.g. media, journals, policy platforms, recognized blogs) Organize content by theme or chronology (as appropriate) Ensure links are clean, descriptive, and SEO-friendly Avoid duplication, scraping, or full-text reposting where copyright applies Social Media & Identity Linking Add a clear, professional section linking to all official social media accounts LinkedIn X (Twitter) Threads TikTok YouTube Instagram Facebook Pinterest Ensure consistent naming, bios, and identity signals across platforms Implement schema markup (Person, SameAs) to explicitly connect the website to these profiles SEO & Technical Optimization On-page SEO: Title tags, meta descriptions Proper H1–H3 structure Internal linking Technical SEO: Google Search Console review (it's already set up) Indexing, crawlability, sitemap, canonicalization Resolve duplicate or confusing identity signals Deliverables Redesigned and cleaned-up website Implemented and validated schema markup SEO audit summary with actions taken Authored-articles and social-profiles sections live and properly structured Clear guidance for maintaining accuracy and compliance Success Criteria website presents a credible, professional personal brand Authored articles and thought leadership are clearly accessible All official social profiles surface consistently in Google search Required to Apply Please include: Examples of personal brand or executive websites you’ve redesigned Experience with schema.org and identity SEO Optional (Nice to Have) Experience working with public figures or founders Familiarity with personal Knowledge Panels (without guarantees) Understanding of how websites interact with Wikipedia (without editing it)