I run a physiotherapy clinic and I’m ready to boost both our TikTok presence and our website’s visibility. The first priority is a series of short, funny-but-respectful TikTok videos built around patient success stories. Each clip should centre on a before-and-after comparison that clearly shows the journey to: • Pain relief • Increased mobility • Enhanced quality of life • Regain functional capacity • Improved Strength I’ll supply anonymised footage, photos and any clinical data you need; you handle scripting, editing, captions, trending sounds, hashtags and posting suggestions so the stories land well with our audience and stay compliant with TikTok best practices. In parallel, I want on-page and technical SEO improvements for our WordPress site—keyword research, meta optimisation, internal linking, page-speed tweaks and a simple content plan that ties back to the video topics to reinforce our messaging across channels. Deliverables 1. 4–6 TikTok videos (≤60 s each) using before-and-after storytelling. 2. Title, description, hashtags and posting calendar for every video. 3. SEO audit report plus an action list and implementation of agreed fixes. 4. Keyword map and three blog post outlines aligned with the video themes. Please share recent TikTok work (ideally healthcare or wellness) and a quick note on your SEO toolkit so I can get a feel for your style.