My current site for postpartum doula and paramedic services is overdue for a complete redesign. The single outcome I care about is converting visitors into paying clients, so every design choice must guide them toward booking a consultation. Key elements I need incorporated: • Client testimonials • Clear, compelling service descriptions • Verified professional credentials I’m drawn to a professional, sleek aesthetic—think clean typography, generous white space, and a calm but confident colour palette that aligns with medical professionalism while still feeling welcoming to new parents. Scope of work – Redesign the home, service, about, and contact pages with a conversion-focused layout. – Integrate an easy-to-update testimonial slider and badges for my doula and paramedic certifications. – Ensure mobile-first responsiveness, fast load times, and on-page SEO fundamentals. – Provide a simple back-end editing guide so I can add future blog posts and resources without touching code. Acceptance criteria 1. Visual style matches the sleek, professional mood board I’ll supply. 2. All three key elements above are prominently featured on every core page. 3. Pages score 90+ on Google PageSpeed Mobile and pass basic accessibility checks (contrast, alt text). 4. Final site is delivered live on my existing domain with a staging link for review. If this sounds clear, I’m ready to share current site credentials and brand assets right away.