I need a sharp, media-ready press release that announces our company’s latest milestone: we are branching out into a completely new industry sector. The copy has to capture the significance of this move, show why we are well-positioned to succeed, and spark interest among journalists, partners, and potential customers. What I will supply: • The name of the new sector, our key differentiators, a quote from our CEO, and any supporting facts or data. • Brand guidelines, including tone, boilerplate, and preferred style references (we generally lean toward AP style). What I need back from you: • A polished press release of roughly one page (400–600 words) that follows standard PR formatting—headline, sub-headline, dateline, engaging lead paragraph, body with supporting details, boilerplate, and media contact. • Language that highlights this expansion as a major achievement, positions us as an innovator, and is clear, concise, and ready for distribution. • Two headline options so I can choose the strongest hook. Turnaround: within three days of project start. I’m happy to answer questions and provide swift feedback so the final copy is right on target.