Presto Studios Website SEO (12-Month Contract) 1. Initial Setup & Audit Full Website SEO Audit: Technical, on-page, off-page. Identify Issues: Site speed, broken links, crawl errors, mobile-friendliness, indexing. Keyword Research: Propose 80–100 keywords (short-tail, long-tail, location-based). Recommend 50 priority keywords with rationale. Competitor Analysis: Identify keyword/content gaps vs top competitors (e.g., Aureus, Cristofori, Yamaha). Key Numbers for Quote: 80–100 keywords proposed, 50 keywords prioritised, competitor analysis coverage. 2. On-Page SEO Optimise 50 selected keywords across the website. Update or create: H1 & H2 headings Meta titles & descriptions Image alt texts Internal linking structure Ensure proper URL structure, schema markup, and page formatting. Optimise existing landing pages (e.g., Piano Lessons, Violin Lessons, Music Classes). Recommend creation of new landing pages for high-value terms if needed. Key Numbers for Quote: 50 keywords optimised, number of landing pages updated/created. 3. Content Strategy Blog Recommendations: 2–3 topics per month based on keyword clusters. SEO Review: Review and optimise in-house blog drafts before publishing. Backlink Content: Write 1–2 guest posts or link-building blogs per month. Ensure all content aligns with keyword strategy. Key Numbers for Quote: 2–3 blog suggestions/month, 1–2 backlinks/month. 4. Backlink Strategy Propose a monthly link-building plan (directories, guest posts, partnerships). Deliver quality backlinks only (avoid spammy/black-hat links). Key Numbers for Quote: Number of backlinks per month. 5. Reporting & Targets Keyword Tracking: Track the 50 selected priority keywords. Page & Domain Authority: Monitor DA for the website and PA for key landing pages; set achievable improvement goals. Traffic & Ranking Reports: Monthly report on keyword rankings, organic traffic trends, PA/DA, and content/backlink activity. Growth Targets (12-Month Contract): Measurable improvement in keyword rankings (e.g., 50–60% of target keywords in Top 20). Traffic growth target: SEO vendor to propose a realistic percentage increase based on audit. DA & PA improvement: SEO vendor to recommend achievable goals. Quarterly Review: Reassess keyword performance and competitor gaps. Suggest 10–20 new keywords or content opportunities. Adjust targets if needed. Key Numbers for Quote: Monthly reporting: 1 report/month Quarterly review: 1 report/quarter 12-month ranking, traffic, DA & PA targets (to be proposed by SEO vendor) 6. Deliverables Summary (12-Month Contract) Initial Audit & Keyword Proposal: 80–100 keywords → final 50 chosen. On-Page Optimisation: H1, H2, meta titles, alt texts, internal linking. Content Recommendations: Blog topics, landing pages. Backlink Content & Link Building. Monthly Reports: Keywords, traffic, PA/DA, backlinks, content activity. Quarterly Competitor Analysis & Keyword Expansion. 12-Month Growth Targets: Keyword rankings, traffic, DA & PA improvement.