I’m rebuilding my site from the ground up and need clear, well-structured copy that educates visitors rather than sells to them. The goal is to present complex information in a professional, formal tone that feels authoritative yet perfectly readable to a first-time reader. Scope • Draft the main website pages (exact page list to be finalised together). • Focus every section on delivering educational value—definitions, context, step-by-step explanations, and concise summaries. • Integrate headings, sub-headings and sign-posting that make the material easy to scan online. • Provide light SEO optimisation (keywords, meta titles, meta descriptions) only where it supports clarity; no keyword stuffing. Deliverable A polished Google Doc or Word file ready for upload, fully proof-read and fact-checked, plus a short change log so I can track edits. Acceptance criteria • Original text that passes plagiarism checks • Consistent professional tone, minimal jargon • Logical flow and clear call-outs for any data or citations used • Final copy delivered within the agreed timeframe If you have a sample of educational website copy you’ve produced—especially pieces written in a formal style—please share it so I can gauge fit. Looking forward to collaborating on content that informs and impresses.