I run an online consulting hub that pairs business owners with top-tier university professors for on-demand academic and industry guidance. To keep the site fresh and position our experts as thought leaders, I need a steady stream of original blog articles written in an engaging, plain-English style that speaks directly to entrepreneurs and creates awareness. Core focus • Educate business owners on actionable Industry insights, real-world Academic research applications, and compelling Case studies drawn from mechanical engineering, expansion strategy, and other growth challenges they commonly face. • Subtly reinforce the value of tapping our professor network without turning the posts into hard sales pieces. What I’m looking for – 4 polished articles to start (800–1,000 words each). – Conversational yet authoritative tone: think Harvard Business Review clarity without the jargon. – Clear structure with skimmable sub-headings, a concise intro, evidence-backed takeaways, and a closing call-to-action that invites readers to explore our consulting platform. – 100 % original content; I will run Copyscape. – SEO basics covered naturally (keyword in title, H2s, meta description). Please include a brief note on your experience translating academic ideas into business-friendly language and attach one relevant writing sample.