My established Shopify shop is still running on the paid “Charm” theme, which has now been discontinued as a sold feature by Shopify but still supported by the developer. The store needs a face lift to a user friendly upgrade, or swap back to a free shopify supported version that's not discontinued. the entire site needs a fresh look that puts user experience first. Here’s what I need done: • Migrate design elements from the existing Charm setup into a new theme or re-org the current theme—or create something cleaner—so every page feels intuitive and friction-free on mobile and desktop. • Re-organize collections, menu structure, and product data so visitors can find items quickly and search engines can crawl them just as easily. • Carry out complete SEO: on-page refinement (titles, meta, structured data), off-page authority building, and technical fixes such as speed optimization, etc. • Optimize performance throughout checkout, including image compression, app rationalization and code cleanup, to keep page loads snappy. Please tell me about projects where you’ve handled both a Shopify redesign, themes, and comprehensive SEO; I’m especially interested in examples that improved conversion rates or organic traffic. Let me know the tools you rely on—whether that’s Theme Kit, Liquid, Lighthouse, Semrush, Ahrefs, or your own scripts—and the typical timeline you’d need for a job of this scale. I need to know when you can start. Time is crucial. I’ll supply store access, brand guidelines and current analytics once we’ve agreed on the approach.