An Australian, family‑friendly online store focused on practical, everyday products across home, storage, cleaning, travel, pets, and lifestyle categories. We are seeking an experienced Shopify developer/designer to redesign our website using a modern theme such as Maximise, Next, or a similar high‑performance template. The goal is to create a clean, intuitive, mobile‑optimised shopping experience with strong SEO foundations and an integrated AI product‑description workflow. Scope of Work 1. Theme Installation & Customisation - Install and configure the chosen Shopify theme (Maximise, Next, or similar). - Customise colours, fonts, layout, and branding to match a clean, trustworthy Australian retail style. - Ensure fast load times, clean navigation, and strong mobile responsiveness. 2. Homepage Redesign - Create a modern, high‑converting homepage including: - Hero banner - Featured collections - Best sellers / New arrivals - Seasonal or value‑driven sections (e.g., “Under $20”) - Trust badges and shipping info - Clean footer with policy links and contact details 3. Category & Navigation Structure - Build an intuitive mega menu and collection structure. - Set up top‑level categories such as: - Home & Kitchen - Cleaning & Laundry - Storage & Organisation - Outdoor & Travel - Kids & Family - Pets - Health & Beauty - Tools & DIY - Car & 4WD - Seasonal Deals / Under $20 - Create sub‑collections where needed (e.g., Kitchen Storage, Laundry Essentials, Pet Grooming). - Ensure consistent naming across menus, URLs, and product titles. 4. Collection Page Setup - Configure collection templates with: - Filters (price, material, colour, size, purpose) - Sorting options - SEO‑friendly collection descriptions (we will provide or collaborate on these) 5. Product Page Setup - Clean, modern product page layout including: - Image gallery - Bullet‑point features - Specifications table - Trust badges - Shipping/returns info - Recommended products section 6. SEO Foundations - Ensure clean URL handles for all collections and products. - Add meta titles/descriptions for collections (we can supply content). - Add image alt text templates. - Ensure theme supports schema markup and fast performance. 7. AI Product Description App Setup - Install and configure an AI product‑description tool (e.g., Discretely, Zeno, CopyMonkey). - Set up custom templates with: - Australian tone - Practical, family‑friendly voice - SEO keyword insertion - Bullet‑point specs + longer lifestyle descriptions - Ensure the app integrates with Shopify metafields for bulk editing. 8. General Store Setup - Update navigation, footer, and policy pages. - Ensure all apps are functioning correctly. - Test across desktop and mobile. - Provide a short handover guide or Loom video explaining how to update products and collections. Deliverables - Fully redesigned Shopify store using Maximise/Next or similar theme. - Intuitive Collection, product category and navigation structure. - SEO‑ready collection pages. - AI product‑description app installed and configured. - Updated homepage and product templates. - Mobile‑optimised, fast‑loading site. - Handover documentation or video. Requirements - Proven Shopify design and development experience. - Experience with large catalogues and multi‑category stores. - Strong understanding of SEO and conversion‑focused design. - Ability to work with Australian tone and retail expectations. - Clear communication and ability to meet deadlines. Budget & Timeline Please provide: - Estimated cost (fixed price preferred) - Estimated timeline - Examples of previous Shopify stores you’ve built - Any suggestions to improve the project scope