I run a PHP-based site on Ionos that offers visitors a suite of completely free SEO tools. The service is popular, but the experience is starting to feel cluttered, and it is holding me back from getting Google AdSense approval. After you take a close look at the current build, I need a clear, realistic plan—and then the actual upgrade. The top priority is the main page: its content must be reorganised so users instantly understand what we offer. In particular, the SEO tools menu and the blog-post highlights should be re-arranged into a structure that guides new users to the right feature in as few clicks as possible. While the homepage is the focus, the individual tool pages and the blog template also need fresher, more consistent layouts, faster output rendering, and lightweight code that will satisfy AdSense’s policies. Once the layout issues are solved I would like to expand the catalogue with additional, genuinely useful tools. Feel free to recommend which ones will add the most value; I am open to both simple utilities and more advanced analysis features, as long as they can be coded cleanly in PHP and stay inside the current hosting limits on Ionos. Deliverables I expect: • A short audit that pinpoints pain points on UX, code quality, and AdSense compliance • Mock-ups or wireframes for the new homepage, a sample tool page, and the blog template • Clean, well-commented PHP/CSS/JS files implementing the approved designs • A quick guide outlining any new tool’s installation steps and ongoing maintenance Please include in your proposal the estimated timeline for each phase, as well as a fixed or milestone-based price. If any questions arise while you are testing the site, just let me know—I’m looking for a partner who can suggest smart improvements, not merely follow instructions.