I need a specialist who can configure Adobe Analytics so every click, add-to-cart and checkout event rolls up cleanly into one source of truth for Return on Ad Spend. The tracking must cover our paid traffic channels end-to-end, letting me see exactly how much revenue each campaign produces against its spend. Once tagging is in place, I expect a concise daily snapshot—something I can scan in under a minute—that highlights ROAS trends, flags anomalies and spells out the single next action that will move revenue, not vanity metrics. I’m open to your preferred reporting format (workspace dashboards, automated PDF, Google Sheets sync, etc.) as long as it’s fast and clear. Key deliverables: • Install or refine Adobe Analytics implementation across site and funnel, including purchase confirmation events. • Map ad-platform UTM parameters to e-commerce revenue for precise ROAS. • Build a reusable daily report with visual callouts for significant shifts. • Provide a short written recommendation with each snapshot that tells me what to test, pause or scale next. If you have proven wins scaling paid traffic into real sales and can balance creative hypotheses with hard-number validation, I’d love to see your approach and a relevant example or two.