My analytics show that our Industry News blog posts aren’t getting the readership they deserve, even though the content is solid. I want an SEO specialist who can focus on driving significantly more traffic to those articles. The priority is clear: maximise visits to the blog section, not the home page or product pages, and prove the lift through real numbers. Here’s what I’m looking for you to handle end-to-end: • Audit the existing Industry News posts and uncover on-page gaps—title structure, internal linking, meta data, schema, load speed, everything that matters. • Build a fresh keyword and topic map specifically for news-style pieces, using tools like Ahrefs, SEMrush or similar, and align it with current search intent. • Craft an outreach & backlink strategy that earns high-authority links to these articles without black-hat shortcuts. • Set up tracking in Google Analytics and Search Console so we can benchmark traffic, CTR and average position before and after your work. Acceptance criteria: within eight weeks I should see at least a 30 % uptick in organic sessions to the Industry News archive, confirmed in GA. If you have case studies of similar wins, that will help me choose quickly. Let’s discuss your approach, timelines, and any data you need from my side to get started right away.