My website already has some ongoing SEO in place, yet the stream of qualified enquiries is thin. The next phase is a focused, lead-generation campaign built entirely around stronger search performance. Here is what needs to happen: • Fresh SEO audit that pinpoints technical issues, content gaps, and any penalties dragging rankings down. • Data-driven keyword research centred on the terms most likely to convert visitors into prospects. • On-page optimisation and internal-link updates applied to existing pages, followed by concise briefs for any new content required. • Clean, authoritative backlink strategy that improves domain authority without risking spam flags. • Simple tracking framework (Google Analytics, Search Console, or similar) so conversions and lead quality are transparent. If social media or email marketing insights surface naturally while you work through the SEO tasks, they can be noted for later phases, but the immediate mandate is SEO only. A concise plan of action, timelines for each milestone, and a summary of expected KPIs will serve as the acceptance criteria for the project hand-off.