I'm looking for an experienced SEO specialist to improve the SEO on my existing site. Key requirements include: On-page SEO: - Optimize meta tags and descriptions, particularly meta descriptions. Off-page SEO: - Enhance the site's authority and ranking through strategic backlinks and partnerships. Ideal Skills and Experience: - Proven track record in improving SEO for established websites - Strong knowledge of keyword research and competitor analysis - Expertise in crafting compelling meta descriptions and tags - Experience with link-building strategies - Familiarity with SEO tools like Google Analytics, SEMrush, or Moz Please provide examples of previous work and any relevant certifications.