We are seeking an experienced SEO content writer to research keywords, write original blog content for 12 websites, and publish weekly posts directly to each site. You will be responsible for topic planning, on-page SEO, internal linking, basic backlink outreach or backlink planning, and adding a relevant on-theme image to each post. Content must be human-quality, genuinely helpful, and written to perform in Google. Key responsibilities Research keywords for each site and build a weekly content plan (topics, primary keyword, supporting keywords, intent, and target audience). Write original blog articles (not generic AI-written content) that demonstrate expertise and are designed to rank. Optimise each post for on-page SEO (titles, headings, meta description, URL slug, image alt text, internal links, schema where applicable). Publish posts weekly to each website (WordPress and/or Shopify), including formatting and basic layout. Add 1 relevant, on-theme image per post (licensed or provided by us) and optimise the file name, size, and alt text. Include internal links and external references where appropriate. Assist with backlink strategy: identify backlink opportunities, create linkable assets where suitable, and propose outreach targets (or conduct outreach if agreed). Track performance and provide a simple monthly report (rank movement, impressions, clicks, top pages, next-month plan). Content and quality requirements Content must be unique and written for humans first, with strong structure and clear takeaways. No “AI-only” content. If any AI tools are used at all, they must be for outlines or research assistance only, with substantial human rewriting, fact-checking, and a distinct brand voice. Articles must avoid duplication across the 12 sites (no re-spins across domains). Must meet basic Google-friendly standards: helpful, accurate, well-cited where relevant, and not thin content. Must be able to adapt tone and style per brand. Tools and access you will use Google Search Console, Google Analytics (where provided) Keyword research tools (Ubersuggest, Ahrefs, Semrush, Keywords Everywhere, or similar) WordPress (Gutenberg/Elementor depending on site), Shopify blog editor Basic image editing/compression tools (TinyPNG or similar) Deliverables Weekly (per website, unless we adjust volume by site priority): Keyword and topic selection 1 published blog post per site (or an agreed posting schedule across the 12 sites) 1 optimised image included Internal links and backlink plan items included Monthly: Simple performance summary and next-month content plan Required experience Proven SEO blog writing experience with examples that rank (please provide links). Strong keyword research and content planning skills (search intent, topical clusters, internal linking). Competent publishing experience in WordPress and/or Shopify. Understanding of E-E-A-T style content (expertise, experience, trust-building signals). Strong English writing, editing, and formatting skills. Nice to have Experience in beauty, skincare, salon/spa equipment, or eCommerce. Basic backlink outreach experience. Ability to create simple supporting graphics or branded images. Working arrangement Remote role Ongoing weekly work Start ASAP