I need an experienced SEO professional who can dive straight into my site and tighten every on-page element with the clear goal of lifting our rankings. Google is the priority, yet I also want solid footing on Bing, so every change must respect best practices for both engines. You must have experience to apply What I expect you to handle: • Comprehensive keyword research and mapping to existing pages • Rewrite or fine-tune titles, meta descriptions, headers, and image alt text • Optimise internal linking, URL structure, and anchor text • Add or correct schema markup where it can win rich-results visibility • Spot and resolve thin or duplicate content issues that may be dragging positions down • Provide a concise implementation report outlining each change, the rationale, and the tracked result once re-crawled