My Shopify store needs a design-led overhaul that also respects solid SEO foundations and clean category metafields. The immediate priority is visual: a fresh, cohesive look that feels on-brand and converts. Because I don’t have set design references, I’ll rely on your creative direction—mock-ups, mood boards, and style suggestions are welcome before we move to code. Scope of work • Homepage layout – craft an engaging, conversion-oriented front page, fully responsive, built with Liquid, HTML/CSS, and Shopify Theme settings. • Product pages – streamline the gallery, add trust-building elements, and structure content so search engines can read it effortlessly. • Navigation menu – simplify paths to key collections while future-proofing the menu for growth. Alongside the visuals, every template should load fast, follow on-page SEO best practices (semantic tags, structured data), and use category metafields where needed to keep content scalable and organized. Deliverables will be the updated theme files, any custom Liquid snippets, and clear notes on how to maintain or extend the design. Once the redesign is live, a quick walkthrough call or video to explain the new sections would wrap things up nicely.