I run a growing fashion label on a Shopify 2.0 store and push sizeable Meta ad budgets every month, yet the conversion rate still lags behind industry benchmarks. I want the storefront to feel as polished as Rare Rabbit or Zara while removing every bit of friction that keeps visitors from buying—especially on mobile, where navigation and payment flow currently break down. Core objectives • Raise overall conversion rate and average order value • Deliver a fast, premium-looking, mobile-first experience • Resolve navigation pain points and streamline payment options on checkout Scope of work 1. Product page UX – Redesign sections, imagery, size guides and cross-sell blocks for high-engagement scroll paths. 2. Speed optimisation – Audit with Google PageSpeed and GTMetrix, then refactor code, liquid snippets and media to reach green scores on both mobile and desktop. 3. Mobile shopping experience – Re-architect the menu and in-page navigation so users can move from collection to checkout in as few taps as possible. 4. CRO enhancements – Add trust badges, a sticky “Add to Cart”, intelligent product bundles and in-cart upsells without bloating the theme. 5. Visual polish – Apply typography, spacing and colour refinements that position us alongside top premium fashion sites. Acceptance criteria • Mobile page load <2.5 s on 4G • Navigation to purchase requires no more than 4 taps from collection page • Payment option display is clear and unified across all gateways • Conversion rate uplift is measurable via Shopify analytics after deployment Tech & experience required – Proven Shopify 2.0 development with fashion / apparel themes – Liquid, JSON templates, metafields, Shopify Scripts – CRO and speed-optimisation know-how To assess fit, please share live Shopify fashion stores you’ve recently upgraded or built, noting any before-and-after KPI improvements. I’ll supply theme access, brand guidelines and current analytics on acceptance so we can move quickly into sprint planning.